Office technology does a good job at keeping up with consumer technology. Just walk through any office here in Manhattan and you’ll notice flatscreen monitors, new Macbook Pros or IBM Thinkpads less than an inch thick, Keurig coffee machines, Kegerators, touch-panel conference rooms, and smart white boards. White cables for iPads and iPhones line nearly every desk and common area, and sitting right next to them is a behemoth of a dinosaur: a desk phone.
With all the modern technology, why have companies strayed away from evolving person-to-person communication technology? Sure, high-fives will always be around, but written letters were replaced by e-mail, and landlines were replaced by mobile phones. So why’s that phone still sitting there? Voicemail.
Voicemail has been the de-facto inbox for calls since voicemail began. But employee behavior has begun to echo consumer behavior, and voicemail has started to be glaringly obsolete. “More and more personal and corporate voicemail boxes now warn callers that their messages are rarely retrieved and that they’re better off sending emails or texts,” said Michael Schrage, a research fellow at MIT Sloan School’s Center for Digital Business.
“Consequently, informal individual policies have metastasized into de facto institutional practice … The truly productive have effectively abandoned voicemail, preferring to visually track who’s called them on their mobiles.”
Two major enterprises have eliminated voicemail altogether. Coca Cola and JP Morgan both ditched it because nobody was using it. Receiving a text message after missing a call is far more effective than a voicemail, and interoffice messaging programs like Slack and Hipchat have become far more effective for quick check-ins. Calls altogether have been in decline, but voicemail in particular has been altogether eliminated.
Many companies offer employees email on their personal phones, but when it comes to calls and texts, they’re stuck putting their personal info on their business card. Having multiple phone numbers call and text one device wasn’t possible, so employees have reluctantly given up their personal info for the sake of convenient access to e-mail.
We’re clearly biased, but Teckst is the ultimate solution for enterprises to take advantage of technology consumers already use through programs like WhatsApp and WeChat, but with enterprise-grade security, deliverability, and scalability. More and more, the line between personal and business technology, accounts, and even time is blurred. We live in a 24/7 world, and the leading companies are the ones embracing this.
For in-office tech, companies like Slack and HipChat have achieved $1B+ valuations in just a few years of operation due to the incredible necessity for the ability of employees to message each other, share files, or ask a quick question.
Music and video streaming is now commonplace, too, and companies like Spotify know this so well. While working at Seamless, we advertised to businesspeople through Spotify all the time. Every campaign we created included an element for digital radio, and our largest audience was the working New Yorker. Lucky for Teckst, streaming services include share-by-text features. And since it’s been brought up, sites like CNN and Buzzfeed include “Share by text” on all of their articles. Without a service like Teckst, where would a boss share this article with their team if not to their personal phone number? Yep, Teckst helps solve that. “Just text it to their work text number!” we’d say if we were creepily stalking said boss.
In the next few years, the business communication space will drastically change for the better. More voicemail will be killed, phones will transition from landlines to services like TalkDesk, and texting/messaging will be commonplace both internally and externally for business. With technology continually improving, the delta between consumer and corporate technology is decreasing. Fortunately we’re in the corporate software business, and we hope to lead this revolution for on-par technology.