Adviser technology firm Hearsay Social has updated its proposition to help IFAs get the most of their multi-channel communications and stay on the right side of the regulator.

The social enterprise platform has added email and text messaging products to help advisers engage with existing and potential clients across social media, their own websites and now personalised messages.

Clara Shih, Hearsay Social’s chief executive and founder, explained that firms increasingly have to adapt to “omnichannel customers”, while addressing the “productivity pressure” from robo-advice options, direct-to-consumer sites and regulatory change.

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